over the last few years, i have seen the caption put up as a sign outside a good number of shops in new york downtown. i thought it was a strategy employed by a shop to push its products. once the sale is done, the shop would either rename or relocate.
the same sign met my eyes outside a circuit city outlet. this time, for a change, i did believe the shop's outcry. circuit city, the number two electronics seller chain, has been short circuited.
yesterday, me and my friends, on our way back from a drive to point pleasant beach, decided to stop over at the outlet. heavy crowd and light discounts (10-15%) were omnipresent in the shop. tvs and monitors were selling like hot cakes.
a 60 year old business being shutdown in this fashion was a bit saddening. i felt for the employees who seemed to be engaged in hara-kiri.
PS: money savers, you might want to check circuit city stores in a week or two for better discounts.
UPDATE : jan 31 - got the battered flier from the battered company. check out the store if interested.
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5 comments:
Sale in the name of discount is not new anywhere......it is an universal concept..... Not to forget our g8 "Soutn Usman Shops".. Sale sale every day of the year....
Business tactics ma!! freea vudu
all well that ends well...all in the same well!...
the worst is yet to come..
Tell me about it. I was gone on a vacation to India and I came back and sincerely loaded Circuitcity.com only to be greeted with a out of business page. I knew they went bankrupt and were closing several stores, but shutting down the shop was a shock to me.
thanks for your comments.
@Mak - circuit city is in this state because of poor business tactics :-)
@deepa - well said!
@passer by - i second, third and fifth you on that.
@maduraiveeran - i understand the shock you would have got. it is said that that circuit city's move in 2007/08 of replacing their expert sales folks with economically cheap duds, resulted in their downfall.
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